On a MISSION to help every Filipino become fruitful in every part of their lives by teaching them a better way of doing business.
Business GURO | Farmer | Entrepreneur | Leadership Expert

Create a fruitful life with our Breaking-Through Program: A transformative values formation lesson series
Do you realize you are blessed with everything you need to live a fruitful life? But to achieve this, you need to learn how to be a good steward of the opportunities before you. God wants you to live in abundance, where you will always have more than enough for yourself and be a blessing to the people around you.

JOSE FERON CANANANDO
“DODONG”
Facing limitations in hiring top talent due to financial constraints, Dodong developed a unique leadership approach that unleashes the full potential of his people. He believes in nurturing character alongside skills, understanding that true success is achieved when his team thrives and reciprocates his support.
Dodong uses the Bible as his primary business reference and the plant as a model for growing his business and making it fruitful. By embracing stewardship and utilizing the resources at hand, he has successfully created products of great value, exemplifying the true essence of entrepreneurship.
With determination and limited resources, Dodong Cacanando transformed barren land into a thriving forest and profitable farm business. Through creative solutions and maximizing existing resources, he learned the art of turning challenges into opportunities.
Rather than claiming expertise, Dodong Cacanando is a humble teacher, known as a “guro” in Filipino, who has transformed lives through his books, speaking engagements, podcast episodes, and impactful social media content. His selfless mission is to empower Filipinos to live fruitful lives by guiding them towards a better way of living and conducting business.
Dodong does not claim to be an expert or a guru. Instead, he sees himself as a business guro, or a teacher. He unselfishly shares what he knows because he wants to see all Filipinos live fruitful lives by showing them a better way of living their lives and doing business.
Not being able to hire the best because he could not afford them, Dodong developed a leadership approach that allowed him to bring out the full potential of his people. As a leader, he believes that his people’s character is as important, if not more important, than their skills. He believes his role as a
Semilya sa Kinabuhi, founded in 2005 by Dodong Cacanando, is a center of learning with a mission to empower Filipinos to be responsible stewards of resources.
We aim to help individuals live fruitful lives and contribute to a fruitful nation through education and obedience to God. Semilya envisions a future where Filipinos thrive and bless others with abundance.
Testimonials
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It was the year 2015 when we started The Market Project. Our mission was to help marketplace people, employees and entrepreneurs thrive in their workplace. During those times we had more questions than answers. Nevertheless, we followed the Lord's leading.
Jayson Lo who was helping us navigate a journey without any map told us that there will be a seminar by a guy named Dodong Cacanando who talks about marrying the Bible with business. Together with my wife, I attended the seminar where I heard Dodong liken our lives and our business to a seed that grows into a plant and bear fruit. We got very excited because we found somebody who can connect the gospel with what we are all involved in, our work.
I didn't waste time and invited Dodong to speak before The Market Project founders, members and invitees in Victory Greenhills. When I heard Dodong speak, the creation part of the book of Genesis and Deut 8.18 became alive in me. I have read them before, but this time, they had a deeper meaning that made it clear to me that God willed every person on earth to thrive and the gospel is the answer.
That was 8 years ago. Today, I am confident about God's purpose for me in the marketplace. My business which before seemed to be just a way for me to prosper, became my platform for God's goodness to be manifested to people. This truth impacted me. If we cannot connect the gospel to our work life, then we will be missing the grace of God in most of our life..
Dodong's teaching connects our work life with the Author of work, God Himself. That is how we experience the powerful grace of God in the marketplace. And that is how we demonstrate the power of the gospel in our workplace where we spend most of our time, visible to many people.
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Boni de Jesus
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I've had the rare privilege of sharing the speaking stage with Dodong Cacanando a number of times. I heard raves about the person, but those soon turned into understatements as I listened to him and saw him in action. He presents his concepts, principles and experiences in simple and easily understood terms. He connects in such a solid manner that lessons picked up and learned can easily be applied not just in business, but in life in general. The manner by which he weaves spirituality into his message makes his audience immediately discern his alignment with God, His purpose, and His way.
This said, my respect for the man further intensified as I traveled with him and saw him in casual, everyday real life situations. He is the same person onstage, and he puts his words into action on a day to day basis. He meekly presents himself as the lowly probinsiyano, but he has far greater depth, acumen, and wisdom than some CEOs and entrepreneurs I've met. His humility and spirituality wield awesome influence. This person, who I now consider a true friend, has such great impact on me and my beliefs, and solidifies my commitment to the values I choose to live by in my life.
He is indeed a blessing to me, my family, and many other people whose lives he has touched.
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Rex Ma. A. Mendoza
My Books
These books are already available in Lazada and Shopee. You can also order directly to us, so I can add a dedication message and sign them for you.

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